Checking in on Snoop Dogg’s cool new collection with famed California footwear brand Skechers
You never forget your favourite sneakers, the classics that stand the test of time. West Coast hip-hop icon and legendary entertainer Snoop Dogg holds a special place in his heart (and footwear rotation) for Skechers, the California-based footwear brand and Fortune 500 company, and the classics are better than ever before with Snoop’s recently launched collection with Skechers.
The offering, available online and at select Skechers retail stores, features three capsules and nine highly distinctive, Snoop Dogg-inspired-and-approved sneakers fit for centrestage (and everywhere else). Skechers is no stranger to partnering with high-performing superstars in the worlds of fashion, music, sports and entertainment: Everyone from Ringo Starr and the Rolling Stones to Wayne Gretzky and Snoop Dogg pal Martha Stewart have rocked Skechers.
Skechers and Snoop have a long-running history, including a 2023 Super Bowl commercial starring the “Gin and Juice” rapper. And as far back as 2004, the Skechers Stamina was a Snoop Dogg staple around the release of his acclaimed platinum record Rhythm and Gangsta: The Masterpiece. Among other super-fresh sneakers, the new Skechers x Snoop Dogg Collection nods to that time with a vibrant, throwback homage to a classic via the Skechers Stamina Snoop 91.
For the acclaimed entertainer, it all comes down to individuality, style and of course, iconic Skechers comfort. “I’m all about being comfortable in my own skin. Skechers enhances that by being incredibly comfortable and having styles that I look good in,” Snoop tells us. As with any truly rocking style partnership, admiration and respect were mutual.
“From A-Z, Skechers has incorporated my ideas from start to finish. From colours to materials to styling to technology, they’ve taken what I’ve wanted and made it even better than I can imagine,” he said, noting the collection has plenty of unique, Snoop-inspired touches every step of the way. Each capsule is designed for different style preferences (from streetwear to sportswear) but classic Skechers design details, comfort and next-level technology carry across each shoe.
“I have a style and flavour that can only be described as ‘Snoop.’ Skechers has embraced my creativity and let me make shoes and content authentic to who I am,” Snoop continues.
“That enables me to bring the whole Snoop experience to the brand – fun, style, uniqueness, cultural relevancy, everything that’s me.” Since “everybody wants to look good, from a celebrity to a dad working 9-5,” the hip-hop icon and the famed footwear brand produced “a variety of shoes that will look great and feel great on everybody no matter their job, age, or anything,” he notes. And accessibility is crucial, Snoop adds: “I create music, entertainment, and now footwear for everyone to enjoy.”
It’s clear that Snoop Dogg also appreciates the classics, noting his bandana-print Skechers Hands Free Slip-ins are a longtime favourite. In fact, Snoop’s OG Capsule includes the Snoop One OG and Snoop One Double G, both featuring Skechers Hands Free Slip-in technology, plus metallic gold design flourishes and “Snoop S” toe-bumper detailing. Those two styles reflect Snoop and Skechers’ emphasis on the ideal “wear every day, wear everywhere” sneaker, all the while hitting market trends and using premium materials.
Exclusivity is also the name of the game, as all sneakerheads know: Snoop’s work with Skechers also includes the Limited-Edition Collector’s Capsule, featuring the Skechers UNO and Doggy Air. The coolest part, though? The appearance of Snoop’s Bored Ape Yacht Club NFT persona, Dr. Bombay, on both the UNO and Doggy Air – the fresh kicks are the only shoes on the market to feature Dr. Bombay.
And the Street Style Capsule meanwhile incorporates Snoop’s playful, laidback nature, updating the Skechers UNO in vivid colours. The third capsule also debuts a handpicked Snoop favourite, the SKX Resagrip – Boss Treatment, with an old-school high-top design fit for hitting the court or hitting the town. Plentiful options abound for every taste and wardrobe, not unlike Snoop Dogg’s ever-shifting day-to-day pursuits. One day, he might be wearing a jersey or a tracksuit, the next a tailored suit for business.
Snoop and Skechers have even bigger plans on the horizon, and it’s clear to see what shoes the rapper will be rocking. “Every day is different. And I can wear my Skechers with all of it,” he declares.
By Beau Hayhoe Photography Photographed by Larry Bartholomew for Skechers
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