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Pininfarina’s Pura Vision

Proof that electric cars can be both stylish and powerful…

If you’re going to build an electric SUV, have it go after the big dogs, right? Pininfarina created this electric luxury utility vehicle called the ‘Pura Vision’ (Italian for pure) to poke the Ferrari’s Purosangue – hopefully off its podium.

Italian through and through, the low front end and flared out arches are a nice nod to the iconic Cisitalia 202, a design so distinct it lives in the New York Museum of Modern Art.
The Vision’s interior is all about space and functionality, kinda like a luxury yacht – minus the sea sickness. The floating front seats, wavey rear bench, and low roofline give you the luxe experience, but with a supercar flare.

Don’t forget the glass roof setup, ‘borrowed’ from the 1953 Alfa Romeo 6C 3000 Superflow concept. Instead of your standard frame, it features a fixed centre known as the Biscotto (not the biscuit), which links the windscreen to the tailgate and creates a nice sync between passengers and the outdoors.
Inner tech sees speakers embedded into the headrests, a rising central touchscreen, and tiny cameras in place of side mirrors – there’s even an inbuilt wine cooler for sour grape juice aficionados.

It is speculated that a 745 kW electric powertrain will give it a 0-100 km/h time of 3.0 , top speed of 300 km/h, and a range of about 550 km. Reason being, Pininfarina did the same with its Battista model which was sourced from Rimac (1380 kW). But even if the Pura came with half that noise, it would still monster over any internal-combustion production-ready SUV on the market.
The company plans to eventually focus on high volume models that are directly influenced by this concept. Paolo Dellacha, the head honcho at Pininfarina, calls the Pura Vision “the bridge to our gleaming future.” Not too bad as far as bridges go.

By Bill Varetimidis

For the full article grab the April 2024 issue of MAXIM Australia from newsagents and convenience locations. Subscribe here.

Micha Staines

Triumphant Return