Imogen Anthony

Hey, Imogen, congrats on your second MAXIM cover. What have you been up to since you last graced our pages way back in March 2014?
Hey, hey! Thank you, I feel great and it’s good to be back. I’ve been up to a fair bit, really! I’ve been working on my clothing label, travelled a bit, went to the Burning Man Festival – which was EPIC – and I’m still running a farm full of animals which also takes up a fair bit of my time.

This shoot is a slightly different slant for MAXIM. Why did you like about this concept?

I chose this idea because I will only do creative things that are true to who I am. I’m a bit of a rocker at heart, so the styling and location was on point. Shooting to Van Halen playing in the background was pretty cool, too.

You look HOT. When do you feel sexy?
I probably feel the sexiest when I’m in my own space, at home chilling with wet hair and wearing a vintage band T-shirt. I know, so glam right?

For those who might not know much about you, how would you best describe yourself?
Insightful, creative, quirky, funny, fun, maybe a tad eccentric but super loyal, passionate and I won’t put up with any crap. I’m also an animal lover and creative genius — haha…

You launched your fashion label WTR by Imogen Anthony last year. How’s it going?
It’s going great. I started with one idea and ventured off into a few things which are still yet to be seen. I’ve also been overseas a lot working on something new so I’m excited to share that soon.

Can you tell us more?
All I can say at this stage is that I’ve teamed up with a well-known Australian accessory brand which I’ll be announcing very soon! I’m so excited to share this as it’s been a fun ride which came about very randomly, but I’m glad I’ve done it – and I’m super proud of the company I’m doing it with. Here’s a clue – you wear it somewhere above your shoulders. I’m full of surprises, so you will just have to see!

What’s a typical day like for you?
A typical day consists of feeding a house full of animals — my dogs and a couple of cats I recently adopted – and I work out sometimes, if I can fit it in, but I’m usually running around for meetings or working on my label or something on the farm. I walk my mini goats a lot — haha…

You have a big social media presence. What’s the freakiest thing someone has sent to you?
I don’t know, I block a lot of crap before I even open or read it, so I avoid it pretty well. I just get the odd Internet stalker/pest every now and then – I mean, nothing major. That was total sarcasm, by the way, but you just don’t engage with it and block people. Blocking is the best.

What do you love and hate about social media?
Well, where do I start? I hate that it has such an ability to make people judge a person by a picture. There’s too much hate and Internet bullying with younger kids and I fear for them as it’s the new way of living – the Internet is all they know. I believe there should be an age limit to using the Internet. That’s a big passion of mine – teaching people how to treat people appropriately online.

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Robert De Niro

King of Customs